Anticipation Mastery: Brenna McGowan’s Game-Changing Approach to Launch Excellence
Welcome to this exclusive interview with Brenna McGowan, a dynamic launch strategist and copywriter renowned for her innovative approach to revolutionizing online business pre-launches.
In this insightful conversation, Brenna shares her expertise, unveiling the intricacies of Anticipation Marketing™, a strategy she champions to help coaches, course creators, and businesses with high-end programs thrive in the competitive digital landscape.
As the digital realm continues to evolve, Brenna delves into the challenges faced by entrepreneurs, especially in the online business space, where the constant juggling between marketing, emails, messages, interviews, and client work can be overwhelming. She sheds light on the significance of carving out dedicated time for one’s own initiatives, emphasizing its pivotal role in achieving long-term success.
Throughout the interview, Brenna candidly discusses her journey, from overcoming internal challenges to achieving significant milestones.
Join us as we gain exclusive insights into her strategies, triumphs, and vision for the future, providing readers with a unique perspective on navigating the complexities of the ever-evolving entrepreneurial landscape.
We are thrilled to have you join us today! Let’s start off with a little introduction. Tell our readers a bit about yourself and your company.
Brenna McGowan: My name is Brenna McGowan, and I’m a launch strategist and copywriter who helps coaches, course creators, and businesses with high-end programs create strategic pre-launches that increase revenue without all the typical launch stress & overwhelm.
I do this with Anticipation Marketing™, which shows you how to create momentum and buzz so that people are lining up at your virtual door for your offer.
What advice do you wish you had received when you started your business journey and what do you intend on improving in the next quarter?
Brenna McGowan: Such a great question. I wish someone would’ve told me from the start to time block my calendar. Especially running an online business, it’s so easy to get pulled in a million directions between marketing, emails, messages, interviews, client work, working on your business.
The more I get my calendar under control — and the more I stay focused on one task at a time — the more productivity I have without feeling overwhelmed.
For the next quarter, I intend to improve my user journey. So, I’ll be updating my website, lead magnet, email welcome series, and other back-end automations so that every person who lands on my site or comes into contact with me through social media has a seamless experience.
This goes back to what I said about calendar blocking. As you expand and get more busy with clients and students, your own business gets pushed down on the priority list. So, setting time aside to work on your own initiatives is so important to long-term success.
Online business keeps on surging higher than ever: B2B, B2C, online shopping, virtual meetings, remote work, Zoom medical consultations. What are your expectations for the year to come and how are you capitalizing on the tidal wave?
Brenna McGowan: With online businesses surging higher than ever, this is a great opportunity to grow a thriving business. My expectations are the same as with any other boom or surge in the market: some businesses will rise to the top while others fall off due to the stark competition.
This means that to stay competitive, you have to up your game. And by upping your game, you have to be different enough that your potential clients lean in, while being clear enough that they understand what you do.
The way I’m planning on riding the wave is to expand on one of the biggest holes in the online market: what to say and do before your promotions and campaigns using Anticipation Marketing™. Anticipation is one of the most underutilized marketing tactics in online business, and so my goal is to educate the market that they don’t have to keep having soul-sucking launches — and instead can incorporate a sleaze-free strategy where you build momentum and excitement for your offer.
With so much competition in the online space, businesses that don’t do this and skip the pre-launch period are leaving money on the table.
My goal is for every business that’s launching a product, course, or program to use the pre-launch process I’ve developed and incorporate Anticipation Marketing™ into their overall promotion strategy.
Christopher Hitchens, an American journalist, is quoted as saying that “everyone has a book in them.” Have you written a book? If so, please share with us details about it. If you haven’t, what book would you like to write and how would you like it to benefit the readers?
Brenna McGowan: The book I plan on writing in the near future is Anticipation Marketing™. So many companies rely on urgency and scarcity during their campaigns and launches, and I want to flip the script and show business owners how to be more proactive in their campaigns to fuel their promo periods.
Personally, I don’t like the pressure of having to make a last-minute decision to buy, but I love the feeling of looking forward to something I want—by the thought of removing a pain point from life.
Instead of using external pressure as a way for a company to increase launch revenue, I want to show them how to use anticipation to fuel sales. Anticipation is how you stay innovative in a saturated market — and when you’re seen as innovative, people want to follow along and see what’s next!
The benefit to the readers is that they’ll get a behind-the-scenes look into the process I’ve created for customers and clients and have an opportunity to add top-line revenue to campaigns while calling in the best customers and clients, while decreasing the chaos and frenzy from their promotions.
In your experience, what tends to be the most underestimated part of running a company? Can you share an example?
Brenna McGowan: What tends to be the most underestimated part of running a company is all the head trash — and this is especially true if you’re in an online business. It’s so easy to fall into imposter syndrome and comparison when you’re in a global market.
I started my business when I was 40 years old. I was a stay-at-home mom doing odd jobs, with no 4-year degree, and no online connections or real social presence.
To say I was intimidated is an understatement. In each stage of growth, I’ve butted up against obstacles, most of them being what’s going on inside of my head. When you start to look outside of yourself, it’s so easy to find someone younger, smarter, more put together, etc., than you.
I’ve had to work incredibly hard to stay in my own lane and realize what I bring to the table for my students and clients. The good news is that as I’ve grown, this has become easier and easier to do — but there’s always a little bit of it lingering in the background.
What does “success” mean to you? It could be on a personal or business level, please share your vision.
Brenna McGowan: I can tell you that “success” to me has been being able to serve people at my highest capacity doing what I love while having the flexibility to put my family first.
I’ve had the pleasure to see my clients and students have so much success this year, and nothing brings me more joy than that.
Additionally, watching my kids flourish is what true success means to me.
Jed Morley, VIP Contributor to WealthDefined and the host of this interview would like to thank Brenna McGowan for taking the time to do this interview and share his knowledge and experience with our readers.
If you would like to get in touch with Brenna McGowan or his company, you can do it through her – Linkedin Page
