From Books to Business: Bob McIntosh on Influences, Lessons, and Future Endeavors
Welcome to our exclusive interview with Bob McIntosh, the visionary founder of 3 Degrees Consulting.
In this in-depth conversation, we delve into the dynamic world of digital marketing and business strategy, exploring the unique approaches that set 3 Degrees Consulting apart in an ever-evolving landscape.
As the architect behind a company that defies the conventional norms of digital marketing agencies, Bob brings over 30 years of business expertise and 15 years of internet marketing acumen to the table.
3 Degrees Consulting is not just a service provider; it’s a digital marketing fiduciary committed to ensuring client success. Specializing in real estate investors while catering to diverse industries, the company’s philosophy centers around personalized solutions rather than one-size-fits-all approaches.
From addressing the challenges of The Great Resignation to anticipating the future of online business, Bob McIntosh shares insights, lessons learned, and a compelling vision for success.
Join us on this journey through the mind of a business maverick shaping the landscape of digital success.
Quiet quitting, The Great Resignation, is an ongoing trend causing many businesses to struggle to keep talent engaged and motivated. Most are leaving because of their boss or their company culture. 82% of people feel unheard, undervalued, and misunderstood in the workplace. In your experience, what keeps employees happy? And how are you adapting to the current shift we see?
Bob McIntosh: I think the biggest reason we see The Great Resignation happening is because people have options now. Options that didn’t exist just a few years ago. When people have options, they naturally choose them—it’s simply human nature.
For us, we’re dedicated to having a completely remote team and flexible hours. As the founder, one of the things I HATED most about all the “jobs” I ever had was that lack of freedom. As such, we have strived to build this company to address that very frustration.
What we’re finding is that the ability to work remotely and have flexible hours has eclipsed pay. For the right companies open to seeing that this is the future, you can now acquire top talent at some of the lowest pay rates ever. For workers, knowing that they have this freedom has enabled them to feel happier, more connected, and ironically, work even harder than they did before.
Of course, you need to be aware that not everyone is designed for remote work. I think it’s important to vet that desire and capability during the interview process, and we always have a 30-day “trial” with new team members to ensure they can function effectively in this new type of environment.
Additionally, we like to send out a care package to new team members, with some company swag, and a few other goodies just to help them feel connected. We also make them a custom background for Zoom calls with their city or location in it so they can represent where they are and still look professional on calls. While these are little things, we’re finding that when you stack them together, it adds up to more than you’ll realize.
Online business keeps on surging higher than ever, B2B, B2C, online shopping, virtual meetings, remote work, Zoom medical consultations. What are your expectations for the year to come and how are you capitalizing on the tidal wave?
Bob McIntosh: Online will only continue to dominate the shopping, meeting, and connection space. With every generation after millennials getting smaller and smaller, the amount of work produced will naturally need to get larger and larger.
Time is not infinitely scalable and so this will naturally fall to “online” and computers to do for us. AI, apps, automation, connectivity, and more will become increasingly important in helping businesses sustain themselves in the long term.
Because this is the only reasonable outcome for the workforce, it would stand to reason that people will follow where the tools lead. This means online will become more and more integrated into everyday life.
Your business for the next year should start to build out as much automation as possible. From communication to scheduling to booking, to management, and more. If something can be automated, it should be.
Not only will this reduce your overall expenses in the long term (though likely will increase them in the short term), it will ensure that your business can adapt quickly as the world continues to change. Changing an automation that’s already built is often faster, simpler, and easier than changing a process involving a human—especially if that human is new to the business.
Christopher Hitchens, an American journalist, is quoted as saying that “everyone has a book in them.” Have you written a book? If so, please share with us details about it. If you haven’t, what book would you like to write and how would you like it to benefit the readers?
Bob McIntosh: Yes! My first book was written in 2015, and it was the culmination of an ideology that took me years to understand and implement successfully. However, upon doing so, I saw my business, income, opportunity, and more increase.
The book is titled Get Out Of Your Own Way: Break the Perfectionist Mindset and Unleash the Floodgates of Prosperity for Your Business.
Have you been watching your peers’ businesses grow while yours remains stagnant? Has your business plateaued? Are you trying to make sure everything is perfect before you take action?
Are you scared to take the bold action that got you into business in the first place because you’re afraid you’ll lose everything? Are you finally ready to unleash the floodgates of prosperity for your business? My book is designed to help you learn…
- How to prevent the perfectionist mindset from sabotaging your business (and costing you hundreds of thousands of dollars).
- A simple yet powerful strategy to accomplish your goals without overwhelming.
- How to turn any business mistake into mounds of money.
- How to get more accomplished in a day than most do in a month.
- The elite secrets that successful entrepreneurs use to scale their businesses (stress-free).
Recent years have thrown a lot of curveballs at businesses on a global scale. Based on the experience gained over time, how can businesses continue to thrive moving forward? What lessons have you learned, and what advice would you share?
Bob McIntosh: My top advice for expanding your business, especially in recent years, is to focus on capturing attention. No matter your industry—whether it’s real estate, e-commerce, coaching and consulting, or retail—standing out and being noticed is essential. Those who have attention can scale businesses at unprecedented speeds. One of my favorite examples of this is Ryan Reynolds, the actor. While he is well known for his shenanigans on the big screen, he’s a sharp business mind as well.
He recently sold his gin company for $610 million and his wireless mobile company for $1.3 billion. In building these brands, he strategically harnessed his ability to capture attention. By leveraging his social media following, connections in the advertising industry, and other resources, he accelerated their growth and success.
He understood that the attention he has garnered will also translate directly into dollars because his followers and fans will buy things simply because they like him.
Not all of us will have the ability to be movie stars with millions of followers, but that doesn’t mean that we can’t garner attention online. Take your social media efforts seriously, execute an effective strategy tied to your brand goals, and stay consistent no matter what.
All of this will lead to more eyes on your stuff, which invariably leads to more sales in your business.
What does “success” mean to you? It could be on a personal or business level, please share your vision.
Bob McIntosh: Our main goal right now is to become the top digital marketing company for real estate investors nationwide.
We know that we’ve built an amazing suite of digital products that are going to help people crush their marketing game once they get it.
Their success is our success, and we couldn’t be more excited about where it’s going!
Jed Morley, VIP Contributor to WealthDefined and the host of this interview would like to thank Bob McIntosh for taking the time to do this interview and share his knowledge and experience with our readers.
If you would like to get in touch with Bob McIntosh or his company, you can do it through his – Linkedin Page
